In 1908, Nicolas Boukather became a pioneer car importer to the Middle East. He was among the first entrepreneurs ever to imports motor vehicles from the United States of America to Lebanon, Syria, and Iraq. His early success transferred to his son, Antoine Boukather, who took a daring gamble in 1968 and introduced MAZDA, a then unknown Japanese car brand to a selective Lebanese auto market.

At the time, he devised an ingenious way of marketing his product, where he lent cars to friends and potential buyers with the simple mantra, “If you like it you buy it, if not, then you can give it back”.

The first cars that were lent out never made it back to the dealership, and Mazda’s success on the Lebanese territories through A.N Boukather started in a significantly “customer comes first” oriented fashion.

CRM (Customer Relations Management):

In 2009, A.N Boukather won the Customer Relation Management Award for the 2008 year. The CRM Award is granted to the best Mazda Dealer in the World in terms of customer relations, decided through a preset evaluation method devised and controlled by Mazda.

The CRM program was established in 2008 with the purpose of giving Customer Relations a much higher priority for Mazda distributors all over the world.  This program applies to Asia, Australia, Latin America and Africa also known as the 4A’s.

The CRM Award is decided on the Following Criteria;

-Fairness of parts price

-Fairness of labor price

-Professionalism of the team; technicians are always kept updated through continuous training

-Quality of work performed

-Follow up on clients

-Courtesy and helpfulness

-Promptness of service

As a reward, ANB were congratulated by the president of Mazda Motor Corporation, Mr. Takashi Yamanouchi who offered them a commemorative plaque. He had the following to say; “Congratulations for your Customer Relation Management award winning! You have marked the very high score in all evaluation criteria and achieved as high as 80 points in total. Not only your score is good but your performance itself is brilliant as well. We are impressed with your high Repurchase Ratio and Service Frequency”.

ANB’s relentless progress is motivated by our satisfied customers who shared their satisfaction toward our service perfection. Their comments left in the comment box located in the executive lounge, where customers wait for their car to be serviced, gives us additional motivation to always work towards exceeding their expectations.

The Following is what some of our valued customers wrote:

“A.N.Boukather & Mazda…Space for Freedom”

“The secret of success is seeking excellence…That is why I am your customer”

“Having such a great service, professional work and special care makes me feel at home at A.N Boukather”

A.N.Boukather grasps this opportunity to thank all of their customers who helped them reach the top position of the “CRM Award” and will always strive to exceed their expectations.

The 9 Promises

A.N Boukather’s success can be attributed to 9 promises each member of the ANB Staff has promised to uphold and adhere to when doing his job, they are:

1- Convey the dynamic excitement of Mazda vehicles to our customers with complete confidence.

2- Maintain the correct clothing and appearance and treat our customers with heart warming smiles.

3- Precisely understand customers’ needs by listening to them closely and carefully.

4- Respond to customers’ requests sincerely and promptly through understanding their position.

5- Explain our products and services to our customers clearly and to their satisfaction.

6- Keep every promise to your customer, no matter how small it is.

7- Master product knowledge and service techniques thoroughly to offer correct service to customers.

8- Keep every part of the showroom clean and pleasant to the customer’s eyes.

9-Follow all of society’s laws and customs in everything you do.

Mr Antoine Boukather
CEO

Future Mission and Vision

ANB’s current market position and its recent unprecedented growth are nothing but the start in what we promise will be a very exciting and dynamic future for the company.

Within the 2010 year, ANB will boast a new state of the art brand center; it will be one of the biggest service centers in Lebanon covering a total of 8,000 m2. Located on the Naher el Mot / Roumieh roundabout, it will include a state of the art mechanical workshop, body repair and paint shop, spare parts storage, and a showroom dedicated to brands under A.N Boukather holding. This new showroom will display both new, and certified pre-owned Mazda vehicles, host the A.N.B car rental agency, as well as a comfortable waiting lounge for clients getting their cars serviced.

The new brand center will be a natural step in the physical growth of ANB, mirroring Mazda’s unrelenting growth in the Lebanese new car sales market.

Customer is King

“Transforming every customer to an ambassador is our profession” according to Nicolas Boukather.